Wednesday, August 5, 2009

Animation Production in India



Animation state in india is very advanced. India's animation sector saw big boom. Entertainment overseas giants such as Walt Disney, Sony and IMAX increasingly outsourcing cartoon characters and special effects for Indonesia. Other companies are outsourcing from India for commercials and animated computer games.

So what makes India a hub for animation? Why the experienced exponential growth? for this, we will see what makes India shine in the world of animation.

Indonesia has a broad base of UK workforce: Animation, which requires familiarity with the English language, benefits when the work is outsourced to India. A number of animation companies in the country also create skilled manpower for the animation market through various training programs.

The existence of both studios: India has the second largest entertainment industry in the world, after Hollywood. Animation studio in the country provides a large supply of low cost, high quality software engineers. A number of Indian animation companies have set up hi-tech studios (equipped with state-of-the-art hardware and software) to implement projects abroad.

Low cost of animation services: The main reason why foreign entertainment companies are flocking to India is the cost advantage the country offers. For example, in the U.S., animators can cost about $ 125 an hour, in India, they cost $ 25 an hour. Toonz Animation offers animation at 25 percent to 40 percent lower than the price of other Asian studios and much lower than the American studio.

New outsourcing fever has gripped India.

Global entertainment majors like Walt Disney, IMAX, Warner Brothers and Sony signing up a major contracts with Indian animation companies.

And cities in India such as Mumbai, Chennai, Bangalore, Hyderabad, Bhopal and Trivandrum have emerged as hubs of great animation.

The total cost to make a full-length animated film in the United States is estimated to be $ 100 million to $ 175 million. In India, can be made for $ 15 million to $ 25 million.

Major U.S. animation studios and producers to realize this is a big cost advantage of offer india.

"Because change habits to see, or channel network is being forced to reduce license costs. As a result, the volume of work has decreased.

In this situation, India's advantage of low production cost can be a benefit for the domestic animation industry, "said Margaret Dean, Sony Pictures' head of family entertainment group and consultant to various animation studios in the United States, India during a visit recently.

According to the National Association of Software and Services Companies (Nasscom), the total income of animation production services sector in Indonesia is estimated at between $ 200 million and $ 300 million in 2004.

Nasscom estimates the animation sector grew at more than 20 percent last year. "Demand for animation production services from India with the growing emergence of animation production is regulated sector, with state-of-the-art work that is required for international TV program production, and substantially lower cost," said a Nasscom report.

Last year, a Nasscom study on the animation industry shows that the global animation production market is set for major growth. This study, which is based on some statistical projections on the market, from segments such as industry sources, Pixel Inc. and Arthur Andersen (Study on the Entertainment and Media sector) predict that the global animation market will generate revenues worth $ 50-70 billion this year.

But that is the countries that compete with India in getting animation outsourcing?

"Main, we compete with China. But even here, our quality standards are higher than China's studio"

And cities in India such as Mumbai, Chennai, Bangalore, Hyderabad, Bhopal and Trivandrum have emerged as hubs of great animation.

A slew of companies of this city has dedicated itself to the world's outsourced animation and special effects. Include Toonz Animation, Crest Communications, Maya Entertainment, VRS RED Entertainment, Silvertoon Studio, UTV Toons, Zee Institute of Creative Arts, 2NZ Studios, Pentamedia Graphics, Prasad Studios, Acropetal, JadooWorks, Color Chips and Heart Animation.


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